MEDIAGIRLS Part II @ Community Charter School of Cambridge
Lesson 1: The Power of a Campaign
In this first lesson, participants reviewed problems that typically arise for girls after spending more than two hours a day on social media, such as making girls feel more lonely, tired, and insecure about their bodies. They discussed existing media campaigns and the potential social good and power of social media campaigns to set the stage for their own #realmediagirl campaign. The girls decide to focus on girls speaking up for what they believe in using social media, and started researching problems that prevent women from speaking up.
Lesson 2: Plan Your Own Campaign
The participants then designed their campaign, started envisioning a script for their video that states the problem with at least one supporting statistic. They brainstormed ideas to address the problem, discussed how to get other girls to feel revved up too. They talk to one another about moments where they wish they had spoken up, and why they didn't, as well as moments when they did.
Lesson 3: Plan Video Shoot, and Create Supporting Material
A #realmediagirl is one who uses her social media to be authentic, lift up other girls, and speak up for what she believes in. This is the hashtag our participants use when creating a video campaign, so we can find each other on Instagram. Being called a #realmediagirl is highest honors, and hope our girls will continue to strive for this long after this program!
Lesson 4: Creating More Visuals for the Big Video Shoot
The girls decided they wanted to include powerful quotes and inspirational stories about women speaking up in the video campaign. It can't be all doom and gloom! A great way to provide positive messaging, they thought, is to share positive female role models we can look to who use their platforms to speak up for girls and women. One of their favorites is singer Alessia Cara (see pic below to the right). Next up, time to film!
Lesson 5: It's Time to Shoot the Video!
This class was all about creating, creating, creating! The MEDIAGIRLS were ready to shoot their own video from the campaign they designed. Girls talked in the video about why speaking up in important, who we can look to as role models, and challenged other girls to share a time when they've spoke up using social media.
Lesson 6: Video Reflections or Video Press Release
To further get the word out about the campaigns participants film a video press release to send to organizations and companies who focus on pop culture and gender, especially to ones that they may have thought of in lessons 4 and 5. The goal is to create a focused, consistent message, speaking effectively and clearly, and working as a team to attract these organizations to the unique and creative campaigns we come up with. Another way to get the word out is by writing a blog post about the campaign to attract more participation from different organizations and people for MEDIAGIRLS.
Lesson 7: Prepare to Present to School Community
Part of getting more people involved in the campaign is to also spread the word within local community too. The participants work on presenting their campaign to their school community. The MEDIAGIRLS can decide whether they would like to create a formal presentation to students, set up a table outside the cafeteria with a creative and detailed poster board about the campaign, or even write a blog post for the school’s social media, blog, or e-letter. The MEDIAGIRLS get to plan and decide what they want to do to present their wonderful campaigns to their community with the help of teachers at the site. The positive support from the school community on their campaigns demonstrates the positive impact that MEDIAGIRLS can make on the community and, in the future, to people around the world!