MEDIAGIRLS Part II @ Community Charter School of Cambridge
Lesson 1: The Power of a Campaign
In this first lesson, participants review some problems that typically arise for girls after spending more than two hours a day on social media, such as making girls feel more lonely, tired, and insecure about their bodies. Then we discuss existing media campaigns and the potential social good and power of social media campaigns to set the stage for their own #realmediagirl campaign.
Lesson 2: Plan Your Own Campaign
The MEDIAGIRLS, then, design their campaign, targeting the main social justice cause they will focus on. The participants will get to create a script for their video that states the problem with at least one supporting statistic, come up with ideas as to how they are addressing it with this campaign, and discuss how other girls can take part on Instagram.
Lesson 3: Shoot Video- Discuss Emotional Risks and Rewards of Creating the Campaign
This class is all about creating, creating, creating! The MEDIAGIRLS will shoot their own campaign video from the campaign they have designed. To reflect on actually posting the campaign on their own social media, we will discuss the pros and cons, emotional risks and rewards of putting themselves out there on social media, and how it feels to go against the grain.
Lesson 4: Marketing and Promotion Brainstorm
To start off this class, participants discuss whether they posted about the campaign on their own social media, and celebrate the courage it takes to do so. Then, to start thinking about how to promote their campaign, participants will think about who their target audience is, what kinds of organizations will be interested in this kind of campaign, and what are the best ways to get the word out about their campaign to their personal circles, bigger organizations, and even celebrities!
Lesson 5: Media Relations- Getting the Word Out with Press Releases and Social Media
To transition from brainstorming to taking action, the participants craft promotional emails in teams, coming up with catchy headlines and intro paragraphs; statistics to back up point; effective quotes; and putting it altogether with a link to campaign video to get the word out. Working in teams is also a perfect way for girls to support each other in their campaign and to have contributions from everyone that is participating.
Lesson 6: Video Reflections or Video Press Release
To further get the word out about the campaigns participants film a video press release to send to organizations and companies who focus on pop culture and gender, especially to ones that they may have thought of in lessons 4 and 5. The goal is to create a focused, consistent message, speaking effectively and clearly, and working as a team to attract these organizations to the unique and creative campaigns we come up with. Another way to get the word out is by writing a blog post about the campaign to attract more participation from different organizations and people for MEDIAGIRLS.
Lesson 7: Prepare to Present to School Community
Part of getting more people involved in the campaign is to also spread the word within local community too. The participants work on presenting their campaign to their school community. The MEDIAGIRLS can decide whether they would like to create a formal presentation to students, set up a table outside the cafeteria with a creative and detailed poster board about the campaign, or even write a blog post for the school’s social media, blog, or e-letter. The MEDIAGIRLS get to plan and decide what they want to do to present their wonderful campaigns to their community with the help of teachers at the site. The positive support from the school community on their campaigns demonstrates the positive impact that MEDIAGIRLS can make on the community and, in the future, to people around the world!