MEDIAGIRLS Part II @ Prospect Hill Academy Charter School
Lesson 1: The Power of a Campaign
In this first lesson, participants review problems that typically arise for girls after spending more than two hours a day on social media. Most notably, these include making girls feel lonely, tired, and insecure about their bodies. We then discuss existing and past social-media campaigns, such as #MeToo, #DistractinglySexy and #Icebucketchallenge," and the awareness each of them created. Participants discuss the pros and cons of these campaigns, setting the stage to design the focus of their MEDIAGIRLS #realmediagirl campaign. We define a #realmediagirl as someone who uses her social media to lift up other girls, and speak up for what she believes in.
Lesson 2: Plan Your Own Campaign
The MEDIAGIRLS begin designing their campaign, targeting the main social cause they will focus on. The participants of PHA decided to focus on in-school bullying. They are offended by mean comments said to them and other girls from other students while passing in school hallways, and plan to no longer tolerate it. They began thinking through a script for their video that states the problem, and provides girls with a concrete way to stand up for themselves using social media.
Lesson 3: Shooting a #realmediagirl Video
This class is all about creating, creating, creating! The MEDIAGIRLS shot their own #realmediagirl campaign video from the campaign they have designed. The PHA girls decided to write on one side of their posters mean things they've heard about themselves recently ("You're too ashy," "You have a crooked smile," You're ugly," "You're such a try-hard," and then writing on the other side of the paper compliments that say the opposite, like these below. Their campaign on Instagram will encourage girls to be a #realmediagirl by using social media to lift up other girls!
Lesson 4: Marketing and Promotion Brainstorm
To start off this class, participants discuss whether they posted about the campaign on their own social media, and celebrate the courage it takes to do so. Then, in order to start thinking about how to promote their campaign, participants discuss who their target audience is, what kinds of organizations will be interested in this kind of campaign, and what are the best ways to get the word out about their campaign to their personal circles, bigger organizations, and even celebrities!
Lesson 5: Media Relations- Getting the Word Out with Press Releases and Social Media
Participants transition from brainstorming to taking action by crafting promotional emails in teams, coming up with catchy headlines and intro paragraphs; statistics to back up point; effective quotes; and putting it all together with a link to campaign video to get the word out. Working in teams is a perfect way for girls to support each other in their campaign and to have contributions from everyone participating.
Lesson 6: Video Reflections or Video Press Release
To further get the word out about the campaign, participants film a video press release to send to organizations and companies who focus on pop culture and gender. The goal is to create a focused, consistent message, speaking effectively and clearly, and working as a team to attract these organizations to promote the campaign we came up with. Another way to get the word out is by writing a blog post about the campaign to attract more participation from different organizations and people for MEDIAGIRLS.
Lesson 7: Prepare to Present to School Community
Part of getting more people involved in the campaign is to spread the word within local community too. The participants work on presenting their campaign to their school community. The MEDIAGIRLS can decide whether they would like to create a formal presentation to students, set up a table outside the cafeteria with a creative and detailed poster board about the campaign, or even write a blog post for the school’s social media, blog, or e-letter. The MEDIAGIRLS get to plan and decide what they want to do to present their powerful campaign to their community with the help of teachers at the site.